Enterprise Product Design Leader · 17 years · Hyderabad, India
I came to UX through sociology — which means I was trained to ask why people behave the way they do before I ever thought about designing for them. That's still how I work. Every design decision I make starts with a question about human behaviour, not a Figma artboard.
Over 17 years, I've worked across enterprise SaaS, developer tools, healthcare, finance, mobility, and HR platforms — at the intersection of what users need and what the business is building toward. The work has ranged from turning a low-performing conversion funnel into a company's #1 priority, to rebuilding a design practice from -8% performance to positive growth within a year.
Sociology taught me to observe social structures, understand what drives human behaviour, and notice what people don't say as much as what they do. That training turned out to be an unusual and useful foundation for UX work.
Where most designers learned to empathise with users through design thinking frameworks, I learned it through qualitative research methodology. That shift — from empathy as a technique to empathy as a lens — is what I bring to every engagement. It's why I run usability sessions the way I do, why I ask different questions in stakeholder interviews, and why I care as much about the sociology of an organisation as I do about the usability of its product.