Enterprise Product Design Leader · 17 years

Making complex enterprise systems feel simple.

Sociology-trained. Enterprise-obsessed. Seventeen years leading design where enterprise products struggle most — where the technology is capable, but the experience fails the people meant to use it.

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Organisational priority · Pramati platform transformation · two consecutive quarters

17⁺

Years in enterprise product — practitioner through design leader

Industries — HRMS, healthcare, IoT, AI, fintech, mobility, travel, enterprise SaaS

5⁺

Organisations — from individual contributor to design leader

Capabilities

What I bring to complex environments.

Enterprise UX Strategy

Translating ambiguous business problems into design decisions that reduce friction at scale — across complex workflows, multi-role systems, and regulated environments.

Cross-functional Leadership

Aligning product, engineering, and business stakeholders around a shared design direction — without authority, without standoffs, and without losing the user in the room.

Product Adoption & Usability

Designing for the moment users decide whether to trust the product — onboarding, first workflows, and the transitions where adoption either sticks or breaks.

Design Systems & Platform Thinking

Building the shared language that lets product teams move faster without fragmenting the experience — components, patterns, and governance that scale with the org.

See it across 11 projects →

Domain expertise

Making complex enterprise systems feel simple.

Showcase — Transformation across four contexts.

What I bring to complex environments.

Where I create the most impact.

Writing on craft, leadership, and the next wave.

Start a conversation.

Making complex enterprise systems feel simple.

Showcase — Transformation across four contexts.

What I bring to complex environments.

Where I create the most impact.

Writing on craft, leadership, and the next wave.

Start a conversation.

Technical knowledge, made accessible